About Smelloff
Smelloff is a Hyderabad-based consumer brand with one product and one job: ODORSTRIKE — India's first pocket-sized fabric odor remover spray. 50ml, ₹229, cash on delivery, ships pan-India.
Why we exist
Deodorant works on skin. But by 3pm on an Indian summer day, it's not your skin that smells — it's your shirt. Sweat compounds like isovaleric and butyric acid bind to fabric, especially polyester, and no amount of deodorant, perfume, or re-washing reliably fixes a shirt mid-day.
That gap — a fabric-specific fix, designed for Indian heat, humidity, and commutes, at an accessible price — simply didn't exist. So we built it.
The founder
Smelloff was founded by Brainee after a slightly embarrassing moment: walking into a client meeting after an hour-long Ola ride in 41°C Hyderabad heat, and watching a colleague's expression shift. Six months of failed prototypes later — fancy fragrant water, unstable enzyme formulas — ODORSTRIKE's final formulation worked: Zinc PCA to neutralize odor molecules at the source, not mask them.
Read the full story: Why I Built ODORSTRIKE — A Founder's Note.
What we believe
- Neutralize, don't mask. Fragrance over sweat smells worse than either. ODORSTRIKE kills the odor molecule itself.
- Built for India. Formulated and tested in Hyderabad heat — for commutes, gym bags, monsoon damp, and 11-hour office days.
- No-risk buying. COD pan-India, free shipping, and a straightforward returns policy.
- Honest claims. Our 50+ guides explain the actual science of fabric odor — including when our product is not the right tool.
The product
ODORSTRIKE is a 50ml fabric-only mist. Two sprays on the collar or underarm fabric, and sweat smell is neutralized in 8–10 seconds. It works on cotton, polyester, denim, and wool. It is not a perfume and not a deodorant — here's the difference.
Contact
Email smelloffsupport@gmail.com · WhatsApp +91 93929 74031 · Instagram @smell0ff